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Free Webinar: How Belle Tire Created An Effective Mobile Coupon Strategy

How does one of the leading tire retailers run mobile coupon campaigns to drive traffic to its stores? Register now for the April 28 free webinar case study and best-practice tips from Belle Tire and sponsor Hipcricket.

The hour-long webinar, which is part of the Mobile Marketer webinar series, will discuss strategies and tactics that retailers and marketers require to run effective campaigns using mobile coupons – arguably the most effective retail traffic driver among all mobile marketing tactics and with the highest response rates.

 “Mobile coupons is mobile at its best: incentive combined with ease, portability and tracking to steer foot traffic into stores,” said Mickey Alam Khan, editor of Mobile Marketer and Mobile Commerce Daily.

 “Be they SMS-based or bar code and image tags, mobile coupons have the potential to not just drive incremental business but also build a loyal customer base in an era where consumers are looking for deals from brands they trust and that look out for them,” he said.

The panel participants include Don Barnes, marketing manager at Belle Tire, and Eric Harber, president and chief operating officer of mobile marketing firm Hipcricket.

Mobile Marketer staff reporter Dan Butcher will moderate.

Webinar themes:

• Why the mobile coupon is the best store driver
• Overview of mobile coupons: Research, types, use cases and integration with other channels
• Belle Tire case study: How mobile coupons helped the retailer win new customers and retain existing business
• Key takeaways from the Belle Tire effort
• How retailers and marketers can get started with mobile coupon programs
• Best-practice tips for mobile coupons

 New engine of growth

 Please click here to register for the webinar, “Belle Tire: How to Create an Effective Mobile Coupon Strategy.”

 Free webinar

 Title: Belle Tire: How to Create an Effective Mobile Coupon Strategy

 Date: Wednesday, April 28

 Time: 2 p.m. to 3 p.m. ET

 Focus: Mobile coupons are known to have the highest customer response among all mobile marketing channels. But how can retailers and marketers incorporate mobile coupons into their overall customer acquisition and retention strategies?

Also, how easy is it to launch a mobile coupon effort? What are some of the benefits as well as the complexities involved? And is SMS the ideal mobile coupon tool or should the options also include bar codes, tags and other image-based coupons?

Webinar registrants will get first-hand advice and tips from experts in the field, including a key executive from retailer Belle Tire, which found mobile coupons worked to drive traffic to its stores in a highly competitive market, and Hipcricket, a veteran of 50,000-plus mobile campaigns. 

Panelists:

• Don Barnes, marketing manager, Belle Tire
• Eric Harber, president and chief operating officer, Hipcricket

Moderator:

• Dan Butcher, staff reporter, Mobile Marketer and Mobile Commerce Daily

Webinar themes:

• Why the mobile coupon is the best store driver
• Overview of mobile coupons: Research, types, use cases and integration with other channels
• Belle Tire case study: How mobile coupons helped the retailer win new customers and retain existing business
• Key takeaways from the Belle Tire effort
• How retailers and marketers can get started with mobile coupon programs
• Best-practice tips for mobile coupons

Bonus: Research-, data- and image-packed presentation deck for registrants who attend the webinar and request the document

 Please click here to register for the free webinar

 Visit the entire article on Mobile Marketer http://www.mobilemarketer.com/cms/news/commerce/5864.html. 

Mobile Coupons are here Today^

We are seeing many national retailers quickly jump on board with mobile coupon technology.  IHOP and Target have both started an aggressive mobile coupon campaigns with a very good ROI.  With SMSElephant.com small businesses now have an affordable option to start a mobile marketing campaign instantly! 

Starbucks Free Pastry Coupon

Tuesday is FREE PASTRY DAY at Starbucks with a purchase of a drink. The cool thing is that you can print off the coupon online OR have it sent to your mobile device and you can just show your phone when you order.  No paper wasted. You don’t forget the coupon at home. Super easy! Mobile coupons are gaining popularity and we are going to make sure to use ours at Starbucks on Tuesday morning!

Visit http://www.starbucks.com/blog/4983/free-pastry-day to get your coupon, too.

Text Messaging and Political Campaigns

President Obama then candidate Obama used text messaging technology to communicate with his supporters like no one had ever seen before.  Since then Senator Brown in Massachusetts jumped on the text message wagon very successfully and raised millions of dollars for his campaign.

You don’t have to have the national attention of Obama or Brown to implement a successful text message campaign.  Some ask why not just use Twitter? Twitter has done a lot of great things in communicating and coalition building but a good text messaging program can do even more.  A two way text messaging platform allows more interaction which builds more excitement.  When supporters feel like they can voice their opinion and are a part of the team they are more likely to volunteer and contribute.  Another common question is but I send out email updates of my campaign… isn’t that enough? Studies have shown that more text messages are opened and acted on than emails. You know how it is when you open your inbox and click the delete button on all those newsletters without even opening them.

Benefits of two way texting:

                -Builds Loyalty

                – Fundraising through Text

                – Instantly reached supporters

                – Conduct Polls and Surveys so Supporters feel a part of the team

                – Use Texting for Event Reservations

                -Send out event reminders

An added benefit of the system SMS Elephant uses verse the competition is that we have a fully integrated system with Twitter, Facebook, Myspace, and many many other social media networks as well as email.  What does this mean? With just a few clicks you can send out an update to your supporters via all of these mediums.  You don’t spend hours a day sending out texts, emails, and updating all your profiles.

Text messaging should be a part of your campaign not only as a way to communicate your agenda and events to your supporters but also as a tool for participation and fundraising. For more information on setting up your campaign’s text messaging campaign visit www.smselephant.com and sign up for our free trial.

Mike and John’s Godfather’s Pizza

SMS Elephant Welcomes Mike & John’s World VIP GREEN Coupon Club! Text Godfathers to 69302 to sign up for Mike & John’s Green Coupon Club. Or you can sign up online here: http://messaging.smselephant.com/onlineSignup/godfathers/vip 

Here is Mike & John’s press release announcement: 

Mike and Johns Godfather’s Pizza Goes Green! 

NEWS RELEASE     NEWS RELEASE     NEWS RELEASE     NEWS RELEASE 

 3/1/2010 

For Immediate Release 

Contact: Mike Monseur 

217-414-1301 

These days everyone wants to get the biggest bang for their buck. Coupon clipping is a part of everyday life now. But how about dumping the time consuming messy paper clipping for a one push of a button on your cell phone to get your valuable coupons that will save you a bundle? Sounds too good to be true? It’s not at Mike and Johns Godfather’s Pizza.   

Mike and John have been slowly converting to GREEN. Instead of a clutter of paper coupons Mike and John is offering their new VIP GREEN COUPONS. Our goal is to turn our company into as much of a Green Company as possible. We started with our new Social Networking pages, like Face book, MySpace, Twitter, Blogs and YouTube instead of the traditional ways to market that are not eco friendly. Our New VIP GREEN COUPONS are easy and fun. Mike and John said.   

Here is how the VIP GREEN COUPON program works. People who don’t want the hassle of coupon clipping madness can simply go to our website at www.mikeandjohnsworld.com and click on the VIP GREEN COUPONS button and sign up or just text GODFATHERS to 69302. Once a member you’ll receive your pizza coupons via cell phone and email.  Just place your order and pull the coupon up on your cell phone and there it is. No digging in your pocket or purse for the paper coupon. It’s always with you and there is no charge to sign up.  There are deep discounts using our new VIP GREEN COUPON program. Mike and John added. For example if you sign up now you’ll get a GREEN COUPON for a Godfather’s large 1-topper for just $5.00 instantly.   

Mike and Johns Godfather’s Pizza is way ahead of the game when it comes to Social Networking and Going Green says Mark Roberts, owner of SMS Elephant and GoWeb1.com.  Roberts who founded SMS Elephant, created the green coupon program for Mike and John.  This program really sets Mike and Johns Godfather’s Pizza ahead of the competition and allows them to tap into a growing market of tech savvy consumers.  Roberts added.   

Mike and Johns Godfather’s Pizza are located in Springfield, Decatur and Chatham Illinois.

Welcome to SMS Elephant

Welcome to SMS Elephant! We are very excited about launching this two way text messaging solution and glad that you are sharing in our launch.   When brainstorming about what to call this product we knew we wanted something BIG. Who doesn’t?  The elephant seemed like a reasonable option and then when we thought about it more we realized that it was the perfect image.  SMS Elephant is a solution that will bring BIG results to any organization.  As an educated blog reader you have read already that communication is going mobile. Shopping is going mobile. Reminders are going mobile.  Coupons are going mobile. You get the point.  So, anyway, we hope to be a part of it and look forward to educating you on the way.

Please visit us again in the next few days as we will be announcing more about SMS Elephant soon!!